How to Price a Domain Name for Sale Using Comparable Sales and Market Demand Introduction Pricing a domain means balancing what the seller believes it is worth with what a buyer is willing to pay. A sound domain valuation is based on evidence, adjusted for the name’s usefulness and the size of its potential market—not on a memorable number or an optimistic comparison. Think of pricing as a process, not a guess. Comparable sales provide a starting point, demand shows whether buyers are likely to be interested, and the domain’s…
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