How to Price a Domain Name: The Factors Behind Its Market Value Introduction A domain name may look valuable to its owner but ordinary to everyone else. That’s the challenge of domain valuation: a price isn’t attached to the name itself. It’s an estimate of what a potential buyer might pay, based on the name’s usefulness, available alternatives and timing. A domain valuation is therefore an informed estimate, not a fixed property of the name. There’s no single formula for setting a price. A credible estimate considers past sales, the…
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