How Domain Extensions Influence Appraisal and Buyer Demand Introduction A domain name comes with an existing first impression. The name may be short, memorable and commercially useful, while its ending can make it seem familiar, specialised or unfamiliar to buyers. That impression matters, but it does not determine the domain’s value. An extension can influence who clicks, who trusts the address and who considers buying it. A sound appraisal also weighs the name’s language, intended use, audience, comparable sales and the practical costs of using it. When comparing domain extensions,…
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